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By ELi CHEP

NIVEA Invisible for Black & White, the deodorant from Beiersdorf in South Africa that keeps black clothes black and white clothes white for longer, has rewritten a fashionably Kenyan chapter in its marketing handbook early this year when it decided to offer a strutting opportunity on the catwalk for Kenyan black beauties and professional models to register in a bid to boost already high levels of awareness and trial for the product within the country thereby fusing fashion and beauty.

Marketing Director Kenya Laurens van den Berg and Brand Manager Inez Valjee briefed Beiersdorf South Africa‘s marketing partner, Draftfcb, with developing an out-of-the-box concept to complement the brand’s existing communication utilizing TV, print and in-store.

“We tasked the agency to get closer to the target market and connect with them in a meaningful and relevant way with a glamorous and memorable experience, while further entrenching the…

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One Comment Add yours

  1. Hello, this weekend is nice for me, because this time i am reading this wonderful informative article
    here at my residence.

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