Kenya’s online fashion retailer brand, LONDONAIROBI brings Africa tasty fashionry

BY EVE CHEGE & ELi CHEP

LONDONAIROBI launches as the online retail destination for Luxury African Accessories.

Co-founded by partners from across the globe the site brings you a covetable collection of African accessories by unique designers from the continent.

This premium brand showcases 12 designers previously unseen in the UK. The collection of artisan accessories includes jewellery, bags and scarves all handcrafted in East Africa using raw materials sourced from the continent, each with their own story to tell.

LONDONAIROBI.com is collaboration between Hannah Shore, a UK-based graphic designer who spent time living and working in Nairobi, and Wambui Thimba, a Nairobi-based stylist with a keen eye for all that’s innovative and on-trend.

Wambui Thimba, Nairobi-based fashion stylist with Hannah Shore, a UK-based Graphic Designer (right)         stylist The girls met by chance but shared the same dream; to put a spotlight on the creativity of the continent. Together they spent 18 months searching for designs strong enough to compete in a premium market place whilst maintaining an inherently African uniqueness.

The carefully curated collection has been sourced predominantly in Kenya but features Tanzanian brand Uru Diamonds, who were presented at this year’s New York Fashion week. The brand also showcases Nairobi designer Evlyn, with her chunky geometric rings, earrings and bangles. <Collection retails between £18-£70>

LONDONAIROBI’s Creative Director, Hannah Shore said during a recent phone interview:

“We aim to put a spotlight on emerging designers from the continent, in turn changing the perception of Africa. Our accessories show a side to Africa that is innovative and on-trend.”

Shop Africa, like never before with www.LONDONAIROBI.com

 Ethical Focus & Policy

LondonNairobiLONDONAIROBI are committed to retailing designers who handcraft their own designs in Africa in a sustainable manner. Designers are chosen for their use of locally sourced raw and recycled materials, their commitment to maintaining African craft heritage and the employment opportunities they create in their communities.

 

Their premium brands, Uru Diamonds creates opportunities for young Tanzanians through their cooperation with SOS Children’s Villages, and are supporting education for children in the rural areas where their gemstones are sourced. All Uru Diamonds stones are Tanzanian and 100% conflict-free.

Another brand, the Maisha Collection, empowers a group of Nairobi-based refugee women from Somalia, Burundi, Ethiopia and Sudan, providing them with leadership and business management skills through the design and production of unique hand-dyed scarves.  

As part of Hannah & Wambui’s commitment to support upcoming African designers, both co-founders offer practical advice to the Kenyan craft sector on their respective backgrounds – branding and advertising and the fashion industry.

 

Photos ©2014 LONDONAIROBI

Location

United Kingdom

Main Contact

Hannah Shore

hannah@londonairobi.com

Tel: +44 (0)7900993841

Website

http://www.londonairobi.com/

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