BY ELi CHEP & EVE CHEGE
FAFA – which has raised the catwalk standards in Kenya – is fast becoming a leading fashion marketing company with a strong vision on developing the fashion industry in Kenya. Tapping into the experience of seasoned designers as well as the energy of upcoming talented youth, they’re set to redefine the fashion landscape.
Hence FAFA’s aim has & always is geared towards inspiring creativity in Kenya and shining a light on the rich culture of the African people through fashion branding. Because of growing influence and popularity, the festival has now become an annual celebration of fashion, music and the arts.
The fifth edition of the FAFA ‘Fashion for Peace’ will take place this Saturday at the panoramic rooftop of the Oval on Ring Rd Parklands. This year’s theme for the event will be “Fashion for Peace for South Sudan”.
Major sponsors for this year’s Gala event are Jameson, Safaricom and Sarova Stanley. CBA as FAFA’s banking partner has also signed a 3-year agreement with FAFA to grow the local fashion industry. Beauty partners include City Models Africa under Ajuma Nasenyana, Shair Academy and Suzie Beauty under Suzie Wokabi.
Conceptualized by Ann McCreath, creator of Kenyan fashion label, KikoRomeo and founder of FAFA, Ann notes the objective is to draw attention to creativity and sophistication that exist in Kenya and in the African continent while building on hope and promoting peace through fashion as a societal tool.
18 Kenyan designers will showcase their unique designs as well as 2 designers from Botswana and a collection by a collective of South Sudanese designers. Also gracing the catwalk will be some of Kenya’s top CEOs and Athletes.
Sylvia Tonui, FAFA C.E.O highlights that the fashion industry in Africa has quickly become one of the continent’s most commendable assets, and has the potential to play a huge role in Africa’s social and economic development. If properly developed, the fashion industry can contribute considerably to Kenya’s economic growth, creating jobs and expanding trade.
This year, FAFA has partnered with Kenya’s top CEOs who will be on hand to realize their bucket list & take the stage by participating in a charity show of custom made outfits by different Kenyan fashion designers shown to promote “Buy Kenyan Build Kenya”. The highlight of the show is set to include a Sports Fashion Show, with national athletes strutting the runway.
MCs for the night will be Maqbul and Grace Msalame and DJ Zelalem will be on the decks. There will also be a Heineken-sponsored After Party on the roof top Terrace.
GET YOUR TICKETS NOW!!! Available through the latest M-Pesa Selling method M-Ticketing which allows you to call 1511 and receive ticketing service. Hard copy tickets can be bought at Kiko Romeo, Suzie Beauty, Sarova Stanley, Food Plus and Safaricom’s Michael Joseph Centre.
Gold Tickets: 8,000 KES (7,500 until one week before the show) – Dedicated Lift; Front 2 rows of seating. Seats are numbered and reserved; Drinks in the Jameson VIP Lounge (2 vouchers per person). Drinking Water provided; self-service Mingling Buffet by Sarova Stanley; Allowed to eat in the Jameson Lounge; Gift Bags; After Party
Silver Tickets: 6,000 KES (5,500 until one week before show) – Welcome Drinks on the Terrace courtesy of Jameson; Mingling Buffet by Sarova Stanley with Gold Ticket holders. Drinking Water provided; 3rd row of seating or further back; After Party
Screen Only & After Party Tickets: 1,500 KES (Limited tickets available) – Access to watch the Fashion for Peace show on a screen on the rooftop terrace (roofed around edges); Red Carpet; Access to After Party at the rooftop terrace. Food and Drinks are cash only. Water will be provided until 11pm.
Due to the tight security measures put in place by Securex, FAFA advice that you arrive at the venue by 5.30 pm and allow roughly 7 minutes for the security check before being allowed into the building.