BY ELi CHEP
The Kenyan actress was previously endorsed as the new face of Lancôme Paris in April this year and her 1st ad campaign shows the beauty in poised perfection as she showcases the brands Teint Idole Ultra 24H Long Wear products, a smooth blemish-free product which is “available in 28 shades for all skin tones.”
On the Lancôme landing page, Lupita looks radiant with her glowing, chocolate-colored complexion and also shares some of her favourite Lancôme products like the Gloss in Love Scarlette Starlet, the Blush Subtil Aplum, the Teint Idole Ultra 24H in 550 Suede C and more.
“I am truly honored to join the Maison Lancôme, a brand with such a prestigious history that I have always loved. I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself,” Nyong’o said.
The foundation is being touted as one of the brand’s more diverse products, which provides “endless perfection” for women of almost every complexion. And with the current Vogue magazine cover girl promoting their product, Lancôme seems to be sending a message of appreciation for diversity and consumers of color.
(Photo Credit: http://www.lancomeusa.com)