BY ELi CHEP
FA254 is the entrance door to the finest beauty of Africa through discovery & promotion of new talents and re-brand Africa through young and creative minds. Their vision is to celebrate contemporary African richness and creativity. 2 is the code for this emerging and fascinating continent whilst 54 is the number of countries we yet have to discover. The journey embraces the elegance and exquisite taste of African Luxury.
At the Sankara rooftop on Tuesday evening, FA254 hosted an intimate cocktail to announce 10 finalists of the African Designers for Tomorrow (ADFT) competition organized by FA254 in collaboration with ESMOD International Fashion School Berlin and Vogue Germany. The competition’s intent is to shine a spotlight on some of Africa’s brightest young talent at a time when the African luxury goods are becoming increasingly popular and marketable on the world stage.
The 10 finalists on the nomination roll were Doreen Nemael Mashika, Anne Mpinga, Katungulu Mwendwa, Lorna Abwonji, Ami Shah, Anthony Mulli, Gladys Macharia, Hardeep Channa, Ivy Chege and Sisi King.
At the end of the cocktail night, Tanzanian designer, Doreen Nemael Mashika was announced as the winner of the ADFT award. Doreen will have the incredible opportunity to showcase her collection at the Vogue Salon during Berlin Fashion Week slated for July 2015. Not only that, prior time to the 2015 Berlin Fashion Week, she will have the opportunity to produce an entire collection with the advice of professionals for each of the project developing stages so as to exclusively sell her capsule collection at the eBay Fashion site.
Also, the three category winners of the competition (Apparel, Accessories and Home Decoration) will have the opportunity to produce their product with internationally renowned fashion companies. They’ll as well develop and produce their product with an e-commerce international platform (either between EBay, Urbanara and Monoqi).
Present at the cocktail event was a diverse mix of both media and fashion personalities including African Designers for Tomorrow’s Ingrid Tamborin, Designing Africa’s Diana Opoti, RUPU General Manager James Gathere, KQ Captain Wambui Chege, Culinary specialist Mandeep Remi and the French Ambassador’s wife Marie-Celine Marechaux.
Born in Kenya, FA254 Founder and former Kenyan top model, Waridi Schrobsdorff, has built herself a thriving career in the international fashion business. She has been working as a model for over 24 years. She moved to Berlin in 1993 and has been living there since. Her expertise makes her a perfect consultant for events and projects related in the fashion sector. By developing and running a bag label she also experienced the challenges on the creative side. As an ambassador for many charity projects she is regarded a high profile and trusted voice for Africa.
FA254 launched the ADFT competition in July, for the best creative minds open to all Africans based in Kenya which was the first international platform to give emerging African designers a door to European Market.
MORE PHOTOS below….
PHOTOS Courtesy: www.photosbyjeri.wordpress.com FOR replay254 2014 ©
Click the website link, http://fa254.com/adft/ or http://fa254.com/ for more information.