FASHION AFRICA 254 (FA254) Unveils Finalists for African Designers for Tomorrow (PHOTOS)

BY ELi CHEP

FA254 is the entrance door to the finest beauty of Africa through discovery & promotion of new talents and re-brand Africa through young and creative minds. Their vision is to celebrate contemporary African richness and creativity. 2 is the code for this emerging and fascinating continent whilst 54 is the number of countries we yet have to discover. The journey embraces the elegance and exquisite taste of African Luxury.

A section of the 10 finalists on nomination roll at the event
A section of the 10 finalists on nomination roll at the event

At the Sankara rooftop on Tuesday evening, FA254 hosted an intimate cocktail to announce 10 finalists of the African Designers for Tomorrow (ADFT) competition organized by FA254 in collaboration with ESMOD International Fashion School Berlin and Vogue Germany. The competition’s intent is to shine a spotlight on some of Africa’s brightest young talent at a time when the African luxury goods are becoming increasingly popular and marketable on the world stage.

African Designers For Tomorrow Winner Doreen Mashika
African Designers For Tomorrow Winner Doreen Mashika

The 10 finalists on the nomination roll were Doreen Nemael Mashika, Anne Mpinga, Katungulu Mwendwa, Lorna Abwonji, Ami Shah, Anthony Mulli, Gladys Macharia, Hardeep Channa, Ivy Chege and Sisi King.

Diana Opoti with stylist Anabelle Onyango
Diana Opoti with stylist Anabelle Onyango

At the end of the cocktail night, Tanzanian designer, Doreen Nemael Mashika was announced as the winner of the ADFT award. Doreen will have the incredible opportunity to showcase her collection at the Vogue Salon during Berlin Fashion Week slated for July 2015. Not only that, prior time to the 2015 Berlin Fashion Week, she will have the opportunity to produce an entire collection with the advice of professionals for each of the project developing stages so as to exclusively sell her capsule collection at the eBay Fashion site.

Designer Angela Ola with Diana Opoti's Project Coordinator Abel Kayakih and Sandstorm Kenya's Scheen Ingabo
Designer Angela Ola with Diana Opoti’s Project Coordinator Abel Kayakih and Sandstorm Kenya’s Scheen Ingabo

Also, the three category winners of the competition (Apparel, Accessories and Home Decoration) will have the opportunity to produce their product with internationally renowned fashion companies. They’ll as well develop and produce their product with an e-commerce international platform (either between EBay, Urbanara and Monoqi).

Men's Fashion Stylist and Blogger (The Lifestyle Spread) Olav Arthur with Fashion Stylist/Blogger and Capital FM's Sharon Mundia and Fashion Co-Blogger, Kyle Wahome of The Lifestyle Spread
Men’s Fashion Stylist and Blogger (The Lifestyle Spread) Olav Arthur with Fashion Stylist/Blogger and Capital FM’s Sharon Mundia and Fashion Co-Blogger, Kyle Wahome of The Lifestyle Spread

Present at the cocktail event was a diverse mix of both media and fashion personalities including African Designers for Tomorrow’s Ingrid Tamborin, Designing Africa’s Diana Opoti, RUPU General Manager James Gathere, KQ Captain Wambui Chege, Culinary specialist Mandeep Remi and the French Ambassador’s wife Marie-Celine Marechaux.

FA254 founder Waridi Schrobsdorff with African Designers For Tomorrow's Ingrid Tamborin
FA254 founder Waridi Schrobsdorff with African Designers For Tomorrow’s Ingrid Tamborin

Born in Kenya, FA254 Founder and former Kenyan top model, Waridi Schrobsdorff, has built herself a thriving career in the international fashion business. She has been working as a model for over 24 years. She moved to Berlin in 1993 and has been living there since. Her expertise makes her a perfect consultant for events and projects related in the fashion sector. By developing and running a bag label she also experienced the challenges on the creative side. As an ambassador for many charity projects she is regarded a high profile and trusted voice for Africa.

Renown Fashion Bloggers Lucia Musau of The Kenyan Fashionado and Vonette Orinda of The Vonette Way
Renown Fashion Bloggers Lucia Musau of The Kenyan Fashionado and Vonette Orinda of The Vonette Way

FA254 launched the ADFT competition in July, for the best creative minds open to all Africans based in Kenya which was the first international platform to give emerging African designers a door to European Market.

Mashariki Mix Producer Elayne with Mashariki Mix Swahili host Sarah Hassan
Mashariki Mix Producer Elayne with Mashariki Mix Swahili host Sarah Hassan

MORE PHOTOS below….

South African High Comission's Mishumo Madima with SHK PR's Ngugi Muthoni and  Margaret Obondo
South African High Comission’s Mishumo Madima with SHK PR’s Ngugi Muthoni and Margaret Obondo
Fashion Designer Christine Njoki with Fashion Blogger Joy Kendi
Fashion Designer Christine Njoki with Fashion Blogger Joy Kendi
Fashion Enthusiasts Shreya Karia, Rupal Shah and Fashion Designer, Ami Shah pose for a moment with French Ambassador's wife, Marie-Celine Marechaux
Fashion Enthusiasts Shreya Karia, Rupal Shah and Fashion Designer, Ami Shah pose for a moment with French Ambassador’s wife, Marie-Celine Marechaux
Pernod Ricard's Programs Officer Sheila Mulli with Fashion Stylist, Fanklin Saiyalel  and Pernod Ricard's Renee Kamau
Pernod Ricard’s Programs Officer Sheila Mulli with Fashion Stylist, Fanklin Saiyalel and Pernod Ricard’s Renee Kamau
ZikoAfrika's Sisi King with Kipusa's Anne Mpinga and Fashion Consultant Camilla Sutton
ZikoAfrika’s Sisi King with Kipusa’s Anne Mpinga and Fashion Consultant Camilla Sutton
Kenya Airway's First Captain Wambui Chege with Riri Jewelery's Njuhi Chege and African Designers For Tomorrow Finalist Ivy Chege
Kenya Airway’s First Captain Wambui Chege with Riri Jewelery’s Njuhi Chege and African Designers For Tomorrow Finalist Ivy Chege
Culinary Specialist Mandeep Remi with jewellry designer Niku Singh
Culinary Specialist Mandeep Remi with jewellry designer Niku Singh

PHOTOS Courtesy: www.photosbyjeri.wordpress.com FOR replay254 2014 ©

Click the website link, http://fa254.com/adft/ or http://fa254.com/ for more information.

 

 

Advertisements

2 Comments Add yours

  1. My name is precious Agubata I am a fashion design I will love to APply africana designers for tomorrow competition Pls when is the 2015 competition coming.

    1. replay254 says:

      Hi Precious. We shall keep you updated on when the African Designers for Tomorrow 2015 edition will be released and officially announced. Otherwise, in the meantime stay tuned to our blog for more updates and info.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s