BY ELI CHEP & EVE CHEGE
When a woman wears something that makes her feel good, her confidence is elevated and she performs at her best. In light of this, Nike recently unveiled & showcased their new Spring/Summer 2015 collection in a presentation which managed to do exactly what Nike does best: impress with their innovation and revolutionary design.
The Swoosh debuted their advancements in design and new styles in their 2015 collection which includes footwear and apparel that caters to every element of a woman’s athletic lifestyle, from early-morning yoga to late-night runs and training sessions, as well as digital services that support all of the above.
The performance-driven collections were presented on and alongside 27 of the world’s greatest athletes, as well as supermodels Karlie Kloss and Joan Smalls who featured in a short runway show wearing Nike Women’s recent collaboration with fashion designer Pedro Lourenço.
Nike applies cutting edge technology and scientific advantages when creating their collections. On top of the forthcoming collections, Nike delved into their archives and created installations that featured sneakers worn in the Olympics, as well as some of their exclusive collaborations of past and present, most recently their AF1 collection with Riccardo Tisci.
Nhlanhla Qwabe, Executive member at NIKE Africa further added that, “Nike’s designs are led by performance, formed by beauty and backed by science. We strive to enable the woman’s body in motion, flatter her senses, inspire her individual expression and, ultimately, help her achieve her performance goals.”
Innovations across Flyknit footwear, sports bras, materials and tights highlight the collection. The lauded Flyknit technology featured heavily in the preview, especially in a Roshe Run silhouette arrives next year in women’s sizes, and the Flyknit Lunar 3, as well as the Hyperagility – which will also be sporting a Flyknit upper.
Nike has created a trademark of producing a blend of art, science, form and function. This blend has resulted in a design of work that is appealing, functional and that resonates with their female audience.
Check out this video about Nike Design: Innovating for the Body in Motion
NIKE S/S 2015 Collection
Nike’s Flyknit technology has revolutionized the age-old craft of shoe-making. Instead of being pieced together through traditional cut-and-sew methods, a Flyknit shoe’s upper is knit with strands of yarn. The result is incredibly light and incredibly strong footwear, as well as significant reduction in waste. On average, Flyknit reduces upper waste by approximately 72 percent compared to conventional constructed uppers.
Flyknit also allows remarkable precision in shoe design, incorporating areas of stretch, support and breathability where athletes need them most. The technology is available in three key styles in Spring 2015 collection: the running Nike Flyknit Lunar 3, the training Nike Flyknit Zoom Agility, and the Sportswear Nike Roshe Flyknit.
Tights are a pinnacle example of how Nike design blends performance and style. They combine technical performance features with bold print and color applications to enable the athlete to express her creativity, strength and style. They include Nike Epic Lux Printed Tight, Nike Legendary Lava Tight and Nike Legging T2.
Nike Pro Bra Collection
First introduced in July 2014, the Nike Pro Bra Collection returns featuring the Nike Pro Rival Bra, which delivers the most support in the collection, now features A-cup sizes in addition to the current B-E selection. This extends the number of available sizes from 25 to 29, helping the sporty woman find her perfect fit. The high-support features tightly-knit nylon fabric with appropriate stretch and modulus for increased support and a consistent, compression fit. The bra also features migrated thickness in the adjustable shoulder straps to provide extra comfort and a custom fit.