BY ELI CHEP & EVE CHEGE
INDABA is the leading travel trade show on the African continent & in South Africa as well for many years, especially in the luxury segment and will continue to be the ‘engine room’ of travel trade marketing for the continent.
Each year more buyers of relevance to luxury travel attend the show that brings together a wide showcase of Southern Africa’s best tourism products and services for the international travel trade, and attracts international visitors and media from across the world. Thereby, being rated as the industry’s top three ‘must visit’ travel and tourism trade shows of its kind on the global calendar.
INDABA plans to showcase the entire spectrum of African tourism products, from select innovative SMEs, to global international players including Abercrombie and Kent, Private Safaris, Leading Hotels of the World, Relias, Chateaux, Singita, Tourvest, Mantis Management, Seasons in Africa, Amalinda Collection and many others.
Together, these exhibitors have a vast global appeal in both the developed markets (namely USA and Europe) as well as emerging markets (such as Africa, Asia, Latin America), and attract the volume of inbound tourists that the continent desires.
Speaking in a recent interview, South African Tourism CEO, Thulani Nzima said “Indaba is the only true travel and trade show owned within Africa and as the parastatal board, we’re committed to ensuring Indaba goes to the next level, providing the premier platform to trade, contract, engage and build relationships for Africa & beyond.”
Exhibitors scheduled to feature at INDABA 2015 include many of the premier African safari destinations, among the most luxurious and desired five-star accommodation establishments, the most sensational and fascinating lifestyle and culture experiences on the continent, numerous adventure activities and destinations, and among the world’s finest sporting destinations.
This year, the three-day show will attract Africa’s best tourism and travel trade offerings. Around more than 1,200 tourism products from more than 25 pan-African countries are scheduled to be exhibited and 2,000 buyers more from around the world are targeted to attend the show.
SA Tourism Minister Derek Hanekom said “With tourism as a robust and thriving sector of the African economy; powering job creation and economic growth, INDABA is the heartbeat of an African industry that’s united in spirit. We share an entrepreneurial spirit across the continent, and this is helping to develop the tourism industry faster than ever before.”
Minister Hanekom also added that he looks forward to spending time on the tradeshow floor and exchanging information and ideas with exhibitors and buyers from across South Africa and the rest of Africa.
Key highlights planned for 2015 include introducing a travel technology zone showcasing the latest travel tech trends impacting the industry; a designated business hub zone with back-to-back table-top meetings, ensuring exhibitors guaranteed access to hosted buyers; and themed zones, which would group specific tourism experiences together.
Why should you attend INDABA 2015?
- It’s Africa’s top travel and tourism exhibition in the Southern Hemisphere
- Keep abreast of global trends and new developments within the African tourism and travel industry
- Meet industry stakeholders and decision makers face-to-face
- Conduct business with new and existing clients
- Gain competitive advantage with a view to becoming market leaders
- Meet with over 1200 exhibitors from a diverse range of destinations and industry sectors
- Opportunity to network with key decision makers and stakeholders on an exciting and informative platform
For more information on the show and for details on how to register to attend, visit
South African Tourism: http://www.southafrica.net
Phone: +27 (0)11 467 5011 (outside SA) +27 (0)861 077 784 (SA)