BY ELI CHEP & EVE CHEGE
Adèle Dejak is a renowned luxury African accessories brand based in Kenya. The Adèle Dejak brand is at the forefront of the African luxury movement, drawing inspiration from the rich African heritage to create luxury products celebrating Africa’s extraordinary beauty and design.
Adele’s love & appreciation for Africa’s extensive diversity, has developed to be at the forefront of the most recent collection, ALMAZ.
ALMAZ is inspired by the hope, strength and the gift that all stem from our African continent, our cultures and its magnificent beauty.
Derived from Amharic lingo, ‘Almaz‘ means diamonds. Like diamonds, the African beauty grows stronger under pressure. Diamonds being rough-edged, were mistaken as mere pebbles. And with the distinctive African culture and beauty lasting for centuries, this collection is reflective to the precious gem.
ALMAZ collection is a bold statement on embracing and protecting our identities, leaving our own mark in this world. A mark that will tell of our unshaken resolve to shed light on our cultures and to stand tall as proudly African.
Adele Dejak’s mission to redefining ideals of African identity with hopes of igniting a significant revolution is part of Africa’s re-birth. Hence, we as replay254 are in full support of this fashion odyssey!
You can also learn more about her work via http://www.adeledejak.com/blog . You could also join her social media handles below on Facebook, Twitter and Instagram.
Facebook: Adèle Dejak | Twitter: @AdeleDejak | Instagram: http://instagram.com/AdeleDejak
Photos: Nick Klaus, Brian Siambi and Mohamed Abbas
All images in this article are courtesy of Adele Dejak and are subject to copyright.