[PHOTOS] KikoRomeo at Mercedes Benz Fashion Week Jo’burg SS 2016

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By Eli Chep

One of Africa’s fabulous fashion feasts, Mercedes-Benz Fashion Week Jo’burg (MBFWJ), has this past weekend played host to fashion crowds from across Africa gathered at Nelson Mandela Square in Sandton City to bear witness to upcoming trends, fresh adaptations of African style and intoxicating doses of killer street style.

Saturday night (13.08.16) 9.30pm EAT saw KikoRomeo take to the runway lineup at the Mercedes-Benz Fashion Week Jo’burg  SS ’16 under the ‘Couture D’Afrique’ category. The lineup was a star-studded affair; mixing experience with fresh talent in showcasing Spring/Summer Collections.

Couture D'Afrique

Big names that featured the runway alongside KikoRomeo included Adama Paris, Carducci, David Tlale, Grapevine, Khosi Nkosi, Laduma by MaXhosa , Marianne Fassler,  Minnie Dlamini, Mina Evans, ‘NN Vintage’ by Nhlanhla Nciza of Mafikizolo, Sheria Ngowi, Spero Villioti, Stefania Morland, Tamara Chérie among others.

With over 80 designers and over 100 models, the highly anticipated event opened doors to pan-African designers, providing a platform where the most talented designers from across Africa showcase their Spring/Summer collections.  For the fourth consecutive year, African Fashion International (AFI) partnered with Mercedes-Benz to host the event. AFI organized and curated #MBFWJ16 with a shared vision to focus the very best of local & African fashion.

Couture D'Afrique

The fashion show’s main purpose is to intertwine and combine the eccentric African heritage/culture and history into the western idea of fashion; thereby shining its light solely on African designers.

Acknowledging that the success of the designer extends far beyond the catwalk, AFI is now also following consumer behaviour to assist designers in marketing and selling their merchandise.

“Accessing appropriate markets at the optimum moment in the fashion cycle will reduce investment risk for designers. AFI has always seen itself as the pioneer and source of African luxury fashion. We strongly believe in the potential of refined African fashion, and are committed to promoting it,” notes Dr. Precious Moloi-Motsepe, AFI’s Founder and Executive Chairperson.

AFI identifies and invests in the best of the continent’s young designers, providing them with direct access to: mentorships, media exposure and business expertise.

All photos in this spread are subject to copyright and Courtesy of © African Fashion International

Follow  KikoRomeo  |  Facebook  KikoRomeo   |  Twitter  @KikoRomeoAfrica

ABOUT  KikoRomeo

KikoRomeo was founded by Ann McCreath in Kenya in 1996. Working with community groups and artisans since inception, she has honed their craft skills to international high quality thanks to her strong technical knowledge. The KikoRomeo team includes many former domestic workers, who she has retrained to become some of the finest craft people in Kenya. She has also worked with painters and sculptors, both in the creation of unique collections and in decorating her flagship store in Nairobi’s Yaya Centre. KikoRomeo is firmly committed to the promotion of modern Africa’s arts and culture and collaborates frequently with creative artists in other fields. Ann is the Chair of FAFA (Festival of African Fashion & Arts), and has received international recognition for services to ethical fashion and the fashion industry in Africa. She has lived and worked in Kenya for 24 years. Her daughter Iona is involved in the business too, designing a young fashion line dubbed “Kikoti” in aid of the ‘Hands Off Our Elephant’s campaign.

AUTHOR:  Eli Chep (Freelance Creative {Writing + Design}, Chief Blogger at replay254, Graphics Designer, Digital Magazine Editor & Public Relations Manager. Email elichep16@gmail.com).

 

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