BY ELI CHEP & EVE CHEGE
Fashion brand, EDUN SS17 mash-up of 70’s Harlem & African collaborations is one for the books. The brand revisited 70s classic street style for inspiration and enlisted African artisans from Kenya & Rwanda in creating fabrics, embroideries and textures.
When looking at pictures of the collection, the first thought that came to our minds was an urban approach to dressing up. The cropped bell bottoms, flared trousers, warm color palettes and suede everything are a yes-yes for their brand image. We also love their interpretation of denim in a crop-top and belted skirt with pants flaring out underneath. Even when it’s unusual, it’s so neatly done that it retains its sophistication.
The pieces from the groovy collection feature front split slacks, slim tunics, cropped jumpsuits and floating vests in hazy shades of ecru, indigo, persimmon and emerald. Large circular fastenings, big zips and curved cut outs add that all-important swag as a nod to the 70s Harlem style, complete with a retro tint, natural fros & classic sports cars. This electric lineup properly pays homage to black culture, style and class.
A lot of fabrics used such as handwoven cotton canvas, ‘shweshwe’ (a cotton fabric sourced from one of South Africa’s oldest textile mills, Da Gama Textiles), striped Lurex jacquard knits and cotton jersey were developed in different parts of Africa.
A series of looks featured jewellery made out of recycled aluminium, brass and wood crafted in collaboration with SOKO (a Kenyan-based jewelry brand which crafts ethically modern accessories, & supports local artisans), as well as handbags in suede and leather with contrast whip-stitching details and recycled metal handles. Additionally, cotton embroidery was created in collaboration with a Rwandan women’s workshop – Ibaba.
EDUN has been a pioneer in sustainable and ethical luxe fashion since inception in 2005 by U2’s Bono & Ali Hewson. EDUN’s core mission is to create sustainable growth opportunities by supporting manufacturers, community-based initiatives and partnering with African artists and artisans.
See PHOTOS from EDUN’s SS17 Collection below…