South African knitwear brand, MaXhosa by Laduma this year celebrated five years in establishment as a fashion brand since 2012 that highlighted fascinating times and the brand celebrated as one of Africa’s leading fashion brands.
With MaXhosa having transcended from its infancy to established heights, the brand is ready to reign as a leading fashion and lifestyle brand in Africa.
Thus, in celebration of this landmark event, MaXhosa showcased some of its major designs through a beautiful fashion spread shot by photographer and creative director, Trevor Stuurman, from the streets of South Africa. We’re obsessed, to say the least.
Trendy and chic, but with a strong nod to tradition and history, MaXhosa’s stunning photo series was a celebration of urban fashion and cultural heritage featuring some of South Africa’s renowned personalities as its models such as Karabo the Curator, Kefilwe Mabote, Kwena Baloyi and Shelley Mokoena; all wearing pieces from an eclectic mix of the brand’s Autumn/Winter 2017 and Spring Summer 2016 collections.
Characterized by long coats, cardigans, shorts, pencil skirts, wide legged pants embellished with Xhosa geometric patterns and accessorized with colorful woolen socks, hats and sunglasses, the beautiful AW17 collection highlights the best-selling patterns MaXhosa has innovated over the past five years.
The collection imagined a utopian scenario of how stylish authority and heritage would simultaneously blend into fashionable identity. Moreso, with the Xhosa King and Queen’s coronation in modern day as the brand’s inspiration.
With the bold colours, prints and textures that we have come to expect from MaXhosa, we’re whisked away on a visual adventure.
See the beautiful spread…
Photography: Trevor Stuurman
Models: Kefilwe Mabote, Karabo The Curator, Shelley Mokoena and Kwena Baloyi